The masthead
Nine writers. One loud table.
Every writer has one shelf they care about too much. Hover a card to flip it; click to read everything they’ve written.
House rules
Four rules we write by.
Printed on the wall by the kettle. Every post gets checked against them before it goes out on Friday.
01
Say it in the headline.
If the title needs a subtitle to make sense, it’s the wrong title.
02
One opinion per post.
We argue one thing well instead of five things politely.
03
Small words win.
If a ten-year-old would stumble on a word, we pick a shorter one.
04
Show the thing.
Every post has a photo of the actual object, place or bowl of noodles.
Got a strong opinion? Pitch it.
Send us one paragraph and one photo you took yourself. We pay €300 per post and reply to every pitch within two weeks.
Since issue 001
Small magazine, loud numbers.
214
posts on the shelves
9
writers with opinions
31k
readers every Friday
0
pop-ups, ever
The Friday email
One email. Every Friday. No pop-ups.
Six new posts, one hot take and a song we can’t stop playing. It lands at 7am your time and takes eight minutes to read.
Unsubscribe in one click. We never sell or share your address.
- 01Why toast is having a moment
- 02The tram driver who plays requests
- 03A week without a single notification
7AM